Presentation: The Experience Economy - Elevating Retail For The Modern Shopper
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Delivering frictionless experiences that capture shopper’s interest immediately to overcome shorter attention spans
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Understanding how retailers can quickly adapt to and embrace the latest trends and technologies to stay culturally relevant
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Using in-store media experiences as the new retail battleground as consumer journeys blur between digital and physical channels
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Moving from transactional to experiential as retail evolves from buying products to immersive, memorable and shareable experience
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Using experiential retail as a beacon for brand social amplification to drive sales