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Fireside Chat: How Digital Product Experiences are Driving Conversion, Loyalty, & Reducing Returns At Jacamo, Simply Be & JD Williams
The moderator will ask some of the following questions as well as asking the audience to offer some questions of their own:
- Can you give us a quick snapshot of the N Brown Group, it’s goals, and what your role as Digital COO entails?
- How were N Brown’s goals blocked by your legacy systems & processes which meant you needed a digital transformation?
- How have you accelerated your range expansion through automation and AI?
- How have you helped your existing and new customers to discover your products by taking control of your product information?
- How have you personalised the customer experience of each of your brands to engage each target customer?
- How are the digital products experiences you now create helping to reduce product returns?
- What were the key steps you took to transform your digital tools to deliver these results, and what’s next?
- What key advice would you give retailers embarking on their digital transformation and product experience journeys, and what key pitfalls should they avoid?