Training frontline teams to handle tough customers: 3 proven strategies for retailers

03 Apr 2025
Spotlight Stage
TECH TALK
A shocking 40% of retail workers report feeling unsafe at work. Rising customer rudeness and incivility drive high turnover, reducing productivity and impacting customer satisfaction—with serious business consequences. When frontline staff lack proper training and support, businesses pay the price. Financial impacts include Increased hiring and training costs, lower employee morale and lost revenue. Customers also take notice—when staff seem unsupported or unempowered, trust in the brand erodes, leading to lost loyalty and sales. In this session, we’ll share three proven strategies to help retailers equip frontline teams with the skills and confidence they need to manage difficult customer interactions.

3 main takeaways:
• The actual business cost of customer incivility: how it impacts retention, productivity and revenue.
• Three proven strategies to train and empower frontline teams to handle challenging customer interactions.
• How to build a culture of support that increases employee confidence, reduces turnover and strengthens brand loyalty.
Speakers
Andrew Busby
Andrew Busby, Senior Industry Adviser BOXTEC - Redline Retail, Fortune