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Optimising the Shopping Journey for Today's Researched Consumer - Hosted by Retail Women in Tech
Workshop: Smarter Shoppers, Smarter Journeys
Today’s consumers are more researched than ever — but that doesn’t make them category experts.
Retailers must strike the right balance: delivering the right information, in the right moments, to drive both conversion and discovery.
In this practical session, we’ll explore how to:
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Cut through information overload
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Support confident decision-making
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Use data and technology to personalise the journey at scale
If you want to turn better research into better results, this workshop is for you.
Register now - workshop spaces are limited.