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Fireside Chat: Driving Customer Experience And Innovation By Building An Omnichannel Retail Media Network From Scratch
The interviewer will ask the interviewee some of the following questions as well as asking the audience to ask some questions of their own:
- Why was now the right time for Cotswold Outdoor to launch an omni-channel retail media network?
- What opportunity did you see in retail media that made it the right move for the business?
- Why was it important to build an omni-channel network rather than a purely digital retail media offering?
- What were the first key building blocks needed to get the network off the ground?
- How did first-party customer data shape the media proposition for brand partners?
- What makes retail media through Cotswold Outdoor uniquely valuable for brands?
- How do you measure success when campaigns run across both digital and physical retail environments?
- How do you ensure retail media enhances the customer journey rather than disrupting it?
- What has been the biggest challenge in building the network, and what did you learn from it?
- Where do you see omni-channel retail media evolving over the next few years?
