Fireside Chat: Driving Loyalty, Sustainability And Profitability Through Offering Customers A More Complete Solution

22 Apr 2026
Spark Stage
Loyalty, Customer Experience & Personalisation

The interviewer will ask the interviewee some of the following questions as well as asking the audience to ask some questions of their own

  • Why is giving customers a ‘complete solution’ such an important part of Currys’ strategy?

  • In a time that is challenging for UK consumers, how big a role do financial services play in helping customers afford Currys’ technology? 

  • What role does sustainability play within your business, and how do you manage the challenging dynamics of driving both sustainable practices and customer value whilst remaining profitable?

  • What drives loyalty in your category and how are Currys thinking about increasing customer loyalty in the future?

  • With hundreds of stores in the UK, how do you mobilise your colleagues to be consistent in helping customers find the right solution?

  • The mix of channels customers shop in has changed dramatically over the last 10-15 years. How have Currys had to adapt to embrace these changes? 

  • What role do your stores play today, and will this change in the future?

  • How might AI impact the way Currys thinks about its relationship with customers in the years ahead?

  • Looking ahead, what most excites you for Currys’ future?

Host
Martin Newman
Martin Newman, Consumer Champion & Founder - Customer First Group
Speakers
Dean Kramer
Dean Kramer, Chief Services Officer - Currys plc