Keynote Panel Discussion: What Does The Shift Towards Agentic AI Mean For Retailers, Efficiency & Customer Engagement?

22 Apr 2026
Supernova Stage
Retail Media, AI & Data

The moderator will ask some of the following questions as well as asking the audience to offer some questions of their own: 

  • How can retailers embrace the shift to agentic commerce and what does it mean for their operating models?  

  • How has the move towards agentic AI impacted the search landscape so far and what does it mean for the future of shopping? 

  • Which new skills will retailers need to capitalise on the agentic AI opportunity?  

  • Where should retailers start when creating and effective bot on their website to optimise for sales?  

  • How can retailers rethink brand protection and pricing strategy from an agentic AI perspective? 

  • What are the best practical examples of retailers using agentic AI so far?  

  • How can retailers bring the power of agentic AI into the store environment?  

  • What key mistakes do retailers need to avoid on their agentic AI journey? 

  • What role do Siri and Google Assistant have within the agentic commerce landscape? 

  • What will agentic shopping look like by 2030 and what should retailers be doing today to prepare? 

Speakers
Iain Robertson
Iain Robertson, Chief Operating & Innovation Officer - Fortnum & Mason
Amine Mekouar
Amine Mekouar, Vice President Data & AI - Aroma Zone
Nikki Baird
Nikki Baird, Vice President of Strategy & Product - Aptos Retail
Dan Chasle
Dan Chasle, Chief Data Officer - New Look