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Panel Discussion: Small Change, Big Loyalty: How Digital Micro-Donations Can Power Better Customer Engagement
- What are retailers doing to strengthen loyalty and deepen customer relationships?
- In a difficult trading environment is there room for a focus on broader company purpose – and what are the benefits?
- What role does a charity partnership play for businesses? What impact can it have and what does best practice look like?
- Why are digital micro-donations becoming a popular way for retailers to bring purpose into everyday shopping journeys?
- What role does technology play in helping retailers scale micro-donations – and what outcomes are they seeing for customers, colleagues and communities?
