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Presentation: Delivering Mobile Experience At Scale: How To Serve Up Personalised Experiences To Millions Of Customers With Domino’s
- Understanding how the Domino's mobile experience has become a growth engine with 10M+ customers driving 80% of orders.
- Discovering how the app has become over a £1B food and drink app with turbo charged growth of 100% since 2020 when it was placed at the core of their ecommerce strategy
- Learning how the app has unlocked bigger baskets, driven purchase frequency, and increased lifetime value with a clear mobile-first strategy.
- Designing and delivering for scale without sacrificing user experience through evolving product, technology, data and personalisation in parallel with a rapidly growing customer base
- Understanding how continuous optimisation, loyalty experimentation, feedback loops and data-driven decision-making are shaping the customer experience.
- Exploring what Domino’s and Apadmi have learned over the 7-year partnership, what’s next for Domino's and Apadmi (and for mobile commerce as a whole)
