Presentation: Improving Customer Experience Through People-Powered, Customer-Led, Tech-Enabled Store Transformations

22 Apr 2026
Spark Stage
Loyalty, Customer Experience & Personalisation
  • Delivering real value from retail transformation by starting with customer needs and operational realities.

  • Empowering frontline staff and implementing tech with purpose to reinvent in-store experience and build meaningful competitive advantage.

  • Understanding how a customer-first mindset can shape merchandising, layout, colleague tools and technology decisions.

  • Identifying pain points and empowering frontline colleagues to deliver tangible operational and customer experience improvements.

  • Working collaboratively to support business change effectively and create better outcomes.

Speakers
Katherine Davis
Katherine Davis, Chief Retail Officer - Matalan
Phil Hackney
Phil Hackney, Chief Operating Officer - Matalan
Martin Ward
Martin Ward, Head of Software UK&I - Toshiba