Fireside Chat: Triple Threat! Making AI Real For Customers, Colleagues & The Bottom Line

22 Apr 2026
Supernova Stage
Retail Media, AI & Data

The interviewer will ask the interviewee some of the following questions as well as asking the audience to ask some questions of their own

  • Everyone's talking about AI, but what's actually working for Currys right now – not the vision deck, but the reality?
  • You're running a massive tech estate that predates the iPhone. How do you bolt AI onto infrastructure that was built for a different era without the whole thing falling over?
  • How do you make the kill-or-scale decision, and what tells you to pull the plug versus go all in?
  • Let's talk about the elephant in the room: customers don't trust AI with their data. Is that a fair concern or overblown and how do you manage that?
  • What's the hardest thing about getting AI to work for frontline teams at Currys and what's surprised you about what's landed?
  • Your title literally has "monetisation" in it so here's the uncomfortable question! Where's the line between using AI and data to make money and using it to manipulate customers and how do you know you haven't crossed it?
  • What’s next for AI at Currys?
  • One bold bet for 2026 – if you had to pick a single AI use case to define retail next year, what is it and why?
Host
Kate Hardcastle MBE
Kate Hardcastle MBE, The Customer Whisperer & Broadcaster - Hardcastle Collective 
Speakers
Ryan den Rooijen
Ryan den Rooijen, Managing Director of AI & Monetisation - Currys plc