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ARAGO, THE FIRST PROGRAMMATIC PLATFORM CONNECTED TO ALL DOOH INVENTORIES INTERNATIONALLY

ARAGO Stand: 6J76
ARAGO, THE FIRST PROGRAMMATIC PLATFORM CONNECTED TO ALL DOOH INVENTORIES INTERNATIONALLY
Officially launched in March 2023, the ARAGO programmatic innovation continues to expand its multichannel offering. The advertising platform enables retailers to manage the entire digital communication of their networks with a single tool.

An adtech integrating Meta's Ads Manager and 10 other digital channels for cross-channel strategies.

The interface features an API directly connected to Meta's Ads Manager and also aggregates the main online levers (display, native, video, rich media, connected TV, SEA, SMS).

1.5 Million DOOH panels available via the world's leading SSPs.

To further enhance its offering, the ARAGO Tech team worked on integrating a vast DOOH inventory. The platform now has a connection providing access to all DOOH panels available from major SSPs (Supply Side Platforms)...

DOOH, a highly performing digital media compatible with DCO.

In total, this offering represents approximately 1.5 million customizable digital panels available to clients and users of the innovative multilocal platform. This setup allows for precise multilocal geo-targeting by personalizing the DCO message on each one.

As a rapidly expanding channel, DOOH achieves excellent advertising performance, including a 75% memorization rate*. It's no surprise that 41% of French advertisers plan to include it in their media plans this year.

ARAGO, an international full-stack DSP designed for retail networks.

ARAGO enables retail networks to easily launch their digital advertising campaigns around their points of sale. The tool allows for creating multichannel and multilocal activations through geomarketing, DCO tools, custom packages, dynamic reporting, and flexible billing.

*source: Ipsos

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