Global creative director of Dr Martens and Drapers 30 Under 30 alumnus, Darren McKoy, chief finance and transformation director at Very Group, Ben Fletcher and co-founder of Sparkbox, Lindsay Fisher discussed key learnings from innovation projects at their respective businesses.

McKoy said that Dr Martens is at the very beginning of its AI journey, having worked with it for less than a year. He explained that the 63-year-old heritage brand is harnessing innovations such as 3D printing in the creative process.

Very Group, which operates digital department stores Very.co.uk and Littlewoods.com, evolved from its catalogue roots into ecommerce in 2008, Fletcher explained that the business is in the midst of transforming both the user experience and using tech to bolster its own operations.

Fisher's background was in merchandising and she co-founded retail planning and optimisation platform Sparkbox in 2018.

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