13 Mar 2026

DRSR Introduces Calendar-Aware Retail Personalisation

DRSR Stand: SU20
DRSR Introduces Calendar-Aware Retail Personalisation
New Retail Technology Matches Products to Shoppers’ Real-World Events
Retailers will soon be able to recommend products based on real upcoming events in a shopper’s life, thanks to new infrastructure launching at the Retail Technology Show 2026.

DRSR Cloud allows shoppers to save products during store visits using a QR interaction. The system captures preferences including style, size, saved items and upcoming calendar moments such as weddings, holidays or travel.

Retailers can then follow up with recommendations timed to those moments — helping recover sales that would normally be lost when shoppers leave the store.

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