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09 Apr 2026
Dune London strides into a new era of omnichannel excellence with OneStock
For a brand built on craftsmanship and customer experience, meeting modern shopper expectations required a complete rethink of its retail operations.
Dune partnered with OneStock to deliver a fully unified, omnichannel model, in under nine months.
Their goals were simple: unify stock, improve the customer experience, reduce operational costs, and empower store teams with intuitive tools.
With OneStock’s Distributed Order Management System, Dune now benefits from near real-time stock visibility and dynamic orchestration that optimises every order. This enabled the launch of key omnichannel services:
🚀 Same Day Click & Collect
📦 Ship from Store (30 stores acting as mini hubs)
🛍️ Order in Store
🔄 Seamless Returns
The impact:
As Andy Grainger, Technology & Digital Director at Dune London, highlights:
“Described internally as ‘the best IT project ever’, this has been an incredible achievement for the entire team.”
Next up: Delivery Promise, offering customers precise delivery expectations right from the product page.
Dune partnered with OneStock to deliver a fully unified, omnichannel model, in under nine months.
Their goals were simple: unify stock, improve the customer experience, reduce operational costs, and empower store teams with intuitive tools.
With OneStock’s Distributed Order Management System, Dune now benefits from near real-time stock visibility and dynamic orchestration that optimises every order. This enabled the launch of key omnichannel services:
🚀 Same Day Click & Collect
📦 Ship from Store (30 stores acting as mini hubs)
🛍️ Order in Store
🔄 Seamless Returns
The impact:
- 52% fewer units cancelled
- Cancellation rate down from 2.5% to 1%
- “Where is my order?” requests down 77%
- £70K saved on compensation incentives
As Andy Grainger, Technology & Digital Director at Dune London, highlights:
“Described internally as ‘the best IT project ever’, this has been an incredible achievement for the entire team.”
Next up: Delivery Promise, offering customers precise delivery expectations right from the product page.
Explore the full Dune case study: https://hubs.li/Q03_5Tn_0