Zeal, an innovative fintech company disrupting the retail payments experience, is thrilled to announce a strategic partnership with Digital Pay, the leading payment solutions provider in Saudi Arabia. This collaboration will empower Digital Pay card machines with Zeal’s cutting-edge consumer identification and loyalty technology embedded in the payment flow.

Central to Zeal's product portfolio is the SmartPOS Plugin, redefining the very essence of in-store consumer engagement and payment intelligence. Their revolutionary technology enables card machines to identify, segment, and retarget in-store customers, transforming the way physical retailers engage with and retain their consumers.

Omar Ebeid, Founder and CEO of Zeal, further emphasised the importance of this collaboration in supporting the Kingdom’s Vision 2030, championed by His Royal Highness Crown Prince Mohammed bin Salman. "This partnership aligns with Saudi Arabia's goals of creating a thriving digital economy, enhancing the fintech ecosystem, and fostering innovation in payments. By advancing seamless, data-driven solutions, we are contributing to Vision 2030's objectives of increasing cashless transactions and developing a globally competitive, future-ready financial infrastructure."

Abdulwahab Alahmari, Chairman of Digital Pay, also shared their perspective, “Collaborating with Zeal allows us to offer our merchants enhanced capabilities that redefine consumer interactions at the Point Of Sale. Zeal’s innovative approach aligns perfectly with our mission to deliver superior payment solutions that not only meet but exceed the expectations of today’s consumers.”