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Fellowes Brands Launches 3D Visual Product Configurators for Dealers, Powered by 3D Clou
Fellowes aims to empower its dealers and independent sales representatives with cutting-edge 3D product configurators and 3D modular configurators to drive more sales in the competitive contract office furniture market.
The new configurators are now available on the Fellowes website. They provide a fast, visual, and fully integrated way for customers, designers, and dealers to configure and order customized solutions across four of Fellowes' most configurable product families. These tools are designed to shorten sales cycles and support dealers with intuitive, no-training-required technology.
"Launching 3D configurators for our most complex product lines is a mission-critical part of helping our dealers create great experiences for their clients through fast, easy, and accurate 3D visualization tools," said Todd Holderness, General Manager, Contract Interiors at Fellowes Brands. "3D Cloud has been an outstanding partner in helping us to bring 3D product configuration experiences to our dealer community with speed and accuracy," Holderness said.
Fellowes worked closely with 3D Cloud to deliver 3D modular and product configurators that meet internal operational needs and provide a seamless experience for dealers and clients. For instance, the Volo configurator allows users to start with common prebuilt layouts and personalize walls, trim, components, and finishes. List pricing updates in real time through API integration, and the system exports accurate, order-ready SIF files.
"We wanted a tool that dealers could use quickly to specify products visually—without needing training, seat licenses, or downloads," said Holderness. "3D Cloud makes specifying products visual, fast, and easy—and it's fully integrated with marketing and order SIF files. We want to see our dealers succeed by having access to all of the possible configurations and being able to share iterations and fully customize products with clients quickly to help them come to decisions and close deals faster."
The new configurators reduce quoting time, eliminate manual errors, and provide a much-needed layer of visual accuracy for complex products. For monitor arms like Sena and Rising, they make exploring thousands of configuration possibilities easy and intuitive. For Volo architectural walls, they bring speed and transparency to a traditionally lengthy specification process.
"The project was a significant endeavor, involving multiple complex phases and approval, and the 3D Cloud team was responsive and thoughtful throughout. This is a true partnership," Holderness said.
Here's how it works:
Dealers and designers can now access the Fellowes configurators by visiting fellowes.com/us/en/tools/configurator.
- Select a product line (e.g., Volo, Sena, Markerboards)
- Choose a prebuilt Typical to jumpstart the process
- Customize finishes, walls, doors, arms, mounts, and more
- View real-time pricing
- Export a fully customized bill of materials for quoting or ordering
"This is exactly what 3D Cloud was built for—bringing simplicity to the sale of customizable, complex products," said Beck Besecker, CEO and Co-Founder of 3D Cloud. "Fellowes has embraced a dealer-centric, tech-forward approach that shows off the configurability of their products with intuitive visualization tools. We're proud to be their partner in bringing these solutions to market."