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Iagona revolutionizes the in-store experience with Lift & Learn, an interactive sensory solution powered by Neoscreen
Iagona revolutionizes the in-store experience with Lift & Learn, an interactive sensory solution powered by Neoscreen
The Iagona Group, a major player in digital solutions for retail and customer reception areas, announces the deployment of Lift & Learn, an innovative interactive sensory application based on Nexmosphere sensor technology, the technological partner behind this solution.
This solution transforms a simple gesture—lifting a product—into an immersive, engaging and instant digital experience, thanks to intelligent content control through Neoscreen, the digital signage platform developed by Iagona.
Designed to enhance the customer experience and optimize merchandising, Lift & Learn automatically triggers multimedia content (video, product sheet, animation, sales pitch) as soon as a product is picked up. The content is immediately displayed on a screen or digital showcase, creating seamless interaction between the physical product and the digital universe.
A memorable experience to better convince customers
With Lift & Learn, brands gain a powerful tool to improve product understanding, capture attention, and drive conversion. This solution makes it possible to:
- improve product understanding through an explanatory video,
- boost engagement by automatically triggering content,
- make shelves more attractive through interactive merchandising,
- stimulate sales by encouraging cross-selling,
- collect data on customer behavior (number of pick-ups, interaction duration, most-handled products).
Lift & Learn: a solution powered by Neoscreen and activated by Nexmosphere sensors
The solution is based on a robust technology architecture combining:
- Nexmosphere sensors, directly integrated into furniture or display stands,
- and Neoscreen, which controls real-time display and content distribution.
Thanks to this synergy, every physical interaction (picking up, removing or replacing a product) is automatically detected and triggers a tailored communication scenario on the associated screen.
This enables retailers to deploy a smooth, frictionless experience while maintaining full control over the displayed content, its updates, and scheduling.
A solution adapted to many industries
Lift & Learn is designed for a wide range of environments: luxury retail and beauty (perfumes, cosmetics), fashion and accessories, high-tech, home appliances, as well as museums and experiential spaces—anywhere the goal is to offer an immersive and differentiating experience.
"What makes this collaboration powerful is the combination of Nexmosphere’s sensing technology with Neoscreen’s scalable and user-friendly digital signage platform,” said Bo Merkx, Partnerships Manager at Nexmosphere. “Retailers can connect physical product interactions to dynamic content and manage the entire experience easily from a single web-based environment"
Bo Merkx - Partnerships & Marketing manager
Iagona’s expertise serving connected retail
By integrating Lift & Learn into its portfolio, Iagona strengthens its position as an innovative player capable of supporting its clients in the digital transformation of the purchasing journey, through high value-added solutions combining technology, design and performance.
About Iagona
For over 36 years, Iagona has supported the digital transformation of its clients with a comprehensive offering: interactive kiosks, smart lockers, indoor/outdoor digital signage and custom-made solutions. Iagona ensures design, integration, software development and hardware/software maintenance, with customer support based in France.
About Neoscreen
Neoscreen is the digital signage solution developed by the Iagona Group. It enables the control, scheduling and distribution of multimedia content on all types of screens (indoor and outdoor), while offering advanced features for scenarization, interactivity and centralized management.
Thanks to Neoscreen, brands and retailers can deploy immersive, contextualized digital experiences connected to customer journeys, notably through the integration of sensors and interactive devices such as Lift & Learn.
Press contacts
Communication Department – Iagona
Email: marketing@iagona.com
Website: iagona.com