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08 Apr 2024

Landmark Group Selects SML as Solution Partner for Item-Level RFID Solutions Across Stores and Distribution Centers in the Middle East

SML Stand: 6E30
Landmark Group Selects SML as Solution Partner for Item-Level RFID Solutions Across Stores and Distribution Centers in the Middle East

DALLAS, TEXAS – 08 April 2024: SML RFID, a global leader in innovative RFID solutions, has today announced that it has been appointed by leading Middle East retail conglomerate, Landmark Group, as its strategic partner to deploy item-level RFID solutions in its 600+ stores and 10 distribution centers across the MENA region.

Headquartered in Dubai, Landmark Group has over 2,200 stores across 21 countries and delivers quality products across diverse categories, including apparel, footwear, lifestyle, cosmetics, and home furnishing.

As part of the partnership, SML is providing RFID tags and has numerous sites live with its enterprise class item-level RFID solutions and when fully rolled out will be in all of Landmark’s sites across all Gulf Cooperation Councils (GCC) countries (Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, Oman) Egypt and Jordan, Building on the success achieved in these locations.

Dr. Prakash Rao, Head Supply Chain Projects & Home Operations, Landmark Retail, said: “As one of the largest omnichannel retailers in the Middle East region, we at Landmark Retail constantly endeavour to deliver seamless and best-in-class shopping experiences to our customers. Investing in retail innovation and technologies across our value chain is crucial to support our efforts to deliver exceptional value to the fast-evolving customers of the region.

“RFID is one such solution that will provide enhanced inventory accuracy and accountability between various entities across our supply chain. With their immense RFID expertise, we believe SML would be an ideal solutions provider to fulfill our item-level RFID requirement. We are pleased to have SML on board.”

With SML’s item-level RFID solutions, retailers can achieve real-time inventory visibility at the item level with >95% accuracy. This allows them to provide customers with accurate in-stock information and affinity suggestions, providing high-quality customer service.

Dean Frew, President of RFID Solutions at SML Group, said: “It is exciting to be a part of Landmark’s digital transformation journey as its strategic partner. We are confident that our item-level RFID solutions will deliver tangible value for their business and customers alike.”

“With the combination of deployments in Landmark’s stores and distribution centers with the expertise of our strategic partners Microsoft, Zebra, and Clustag by Rielec, world leaders in their technology space, this project will be the first of this scale in the region and one that will set a benchmark in the industry.”

SML is a trusted item-level RFID solutions partner for many of the top retail brands in the world, with over 7,500 stores and distribution centers operating in over 60 countries managing over 500 million items a week with its cloud-based item-level RFID software application suite, Clarity®.


About SML

With a presence in over 20 countries, SML Group is the global end-to-end RFID and brand identification solutions provider, delivering proven results and rapid ROIs to brands in the new era of retailing. We offer innovative Inspire™ and EcoInspire™ labeling and packaging products, high-performance RFID tags, and encoding services across industries. Our proprietary software Clarity® is the market-leading item-level RFID solution that is engineered and deployment-proven for vertical retailers and brand owners with stores. As an invaluable partner of brands, SML is committed to developing tech-driven solutions that power brand transformation and prosperity.

About Landmark Group

Landmark Group began its journey 50 years ago with a single store in Bahrain. Now based in Dubai, this conglomerate has expanded into a mammoth presence in the retail and hospitality sectors. With over 2,200 retail stores, more than 160 leisure and hospitality outlets, 25 homegrown brands, and several franchises, the Group has a presence that spans across the GCC, Middle East, India, Southeast Asia, and Africa.

A testament to its global ethos, Landmark Group boasts a diverse workforce of 48,000 professionals hailing from 97 countries. This dedicated team serves a broad and loyal customer base, ensuring consistent value and quality. The Group’s entrepreneurial spirit is evident in its innovative offerings, most notably STYLI and VIVA, both of which are witnessing expanding horizons and robust growth. The Group’s other brands include Centrepoint, Babyshop, Shoemart, Lifestyle, Splash, Max, Home Centre, Home Box, Shoexpress, and hospitality brands like Fitness First and Citymax Hotels.

Landmark Group has always been committed to sustainability and doing business responsibly. The group has built a solar capacity that powers over 14% of their energy consumption across UAE and they continue to develop partnerships on responsible sourcing, such as the Better Cotton Initiative, while working strongly towards the net zero agenda. The group has built a roadmap to achieve net zero scopes 1, 2 and 3 by 2040-2050 across carbon, waste, water, and energy.

As a high-volume retailer, Landmark Group operates the MENA region’s largest privately-owned logistics and distribution hub. The company has now advanced to offer 3PL Logistics services with the launch of its fully automated Mega Distribution Centre at JAFZA, Dubai under the brand name of Omega Logistics.

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