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09 Apr 2024

Lazenby Group & Traverse Automation Partnership Announcement

Lazenby Stand: 5E50
Lazenby Group & Traverse Automation Partnership Announcement
Meet the faces behind the innovation: Neil sewell CEO; Joe Sadler, CRO; Jack Miller, Sales Dev. Manager; and Steve McWilliam, Commercial Manager.
Lazenby Group partners with Traverse Automation

We are pleased to announce the partnership between Traverse Automation and Lazenby Group in providing SAFE-TOUCH™ Self-Service check-in solutions to holiday parks, hotels and the wider hospitality travel sector. Following extensive discussions with some of the largest holiday parks in the UK, we have successfully completed our development phase and we are ready to introduce our solution to the market.

Lazenby Group are global innovators, designers and manufacturers of end-to-end self-service kiosk solutions. For over 60 years Lazenby Group have manufactured innovative and bespoke solutions for a wide range of national and international customers. They have a skilled and experienced team of 3D product designers and experts at every stage of the manufacturing process coupled with state-of-the-art manufacturing, assembly and testing facilities.

Steve McWilliam commented the following on the partnership “we are very excited to enter a partnership with such an eminent business in the travel sector. Following our interactions with Joe and the technical team, it's clear that this collaboration holds a mutually exciting future and not just for us but also for our clients. Traverse infuses cutting-edge software solutions which complements our patented Safe-Touch technology to deliver a next level, client-centric check-in solution. I see tremendous potential for our partnership.”

Our CRO Joe Sadler commented “slightly different from our normal solutions and after a careful revenue review internally with the technical team, we are excited to see where this journey goes. We're highly satisfied with the relationship between us and Lazenby and feel that both companies complement each other's capabilities.”



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