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OXHOO Strengthens Its Position as a Retail Technology Expert Through Strategic Partnership Within the Iagona Group
OXHOO Strengthens Its Position as a Retail Technology Expert Through Strategic Partnership Within the Iagona Group
OXHOO, a recognised specialist in point-of-sale (POS) solutions, is entering a new phase in its growth journey through a strategic partnership with the Iagona Group. This milestone marks a significant step forward in OXHOO’s ambition to expand its European presence while continuing to deliver innovative, high-performance POS systems for the retail and hospitality sectors.
With an established footprint across the United Kingdom and France, OXHOO has earned a strong reputation for delivering reliable, design-led and technologically advanced POS solutions. Its equipment is purpose-built for the fast-paced demands of physical retail and hospitality environments, where performance and durability are paramount.
Driving Excellence at the Point of Sale
At the core of OXHOO’s expertise is a deep understanding of the checkout experience — a pivotal moment in the customer journey where speed, reliability and ergonomics directly influence satisfaction and operational efficiency.
Among its flagship innovations, the ZENIO and ELYA III POS and Kiosk terminals have become recognised benchmarks for performance and design. Engineered to meet the rigorous requirements of modern retail and hospitality settings, these solutions deliver:
- High-performance processing for seamless transactions
- Intuitive touchscreen interfaces for effortless usability
- Broad compatibility with industry-standard peripherals
- Robust, elegantly designed hardware built for intensive daily use
Through continuous investment in research, development and product design, OXHOO ensures retailers benefit from checkout technology that enhances operational efficiency while complementing contemporary store aesthetics and omnichannel strategies.
A Broader Ecosystem to Accelerate Growth
By joining the Iagona Group, OXHOO becomes part of a comprehensive digital ecosystem encompassing interactive kiosks, digital signage and smart locker solutions. This strategic alignment strengthens OXHOO’s ability to support retailers with integrated, future-ready solutions.
The partnership enables OXHOO to:
· Deliver larger and more complex retail transformation projects
· Support ambitious omnichannel and digitalisation strategies
· Accelerate international expansion through enhanced industrial and commercial capabilities
Importantly, the collaboration reinforces OXHOO’s core focus: providing advanced POS and kiosk expertise while contributing to cohesive, end-to-end retail environments.
Pascal Hermandesse, President of Iagona, comments:
"OXHOO brings strong and recognised expertise in the point-of-sale market. By integrating OXHOO, we reinforce our group’s capabilities with a key component of the retail ecosystem: checkout technology."
Sarah Appleby, Managing Director of OXHOO UK, comments:
“This is such an exciting and transformative new chapter — a huge milestone in our journey. By bringing together our strengths, shared values, and a common vision for the future, we are creating a business that is more dynamic, more innovative, and better positioned than ever to deliver value, creativity, and excellence to our customers. I am incredibly proud to be part of this venture and truly excited for the future and what lies ahead.”
About OXHOO
OXHOO is a leading supplier of point-of-sale terminals and peripherals for retail and hospitality markets. Present in France and the United Kingdom, OXHOO designs and distributes high-performance POS solutions combining innovation, reliability, and modern design.
About Iagona Group
For over 36 years, Iagona has supported the digital transformation of businesses through interactive kiosks, smart lockers, and indoor/outdoor digital signage solutions. Its expertise covers software publishing, design, integration, and maintenance services.
Press contacts
Communication Department – OXHOO
Email: roxane.goncalves@oxhoo.com
Website: www.oxhoo.com