Pricer to showcase next generation in-store innovations at Retail Technology Show, 26-27 April, London, Olympia
Pricer colour labels
Pricer’s SmartTAG Color labels allow retailers to bring promotions to life at the shelf edge, as well as enhancing brand communication throughout the store, bringing consumer engagement to a new level. Developed to meet retailers’ requests for colour functionality, these labels feature the longest battery time on the market using Pricer’s unique optical wireless technology. These fully graphic high-resolution displays offer multi-colour and multi-level flash for different use cases.
Retail Media Networks
As retail-owned digital platforms that sell ad space to marketers continue to experience tremendous growth, retailers will be looking at the next stage of development for these platforms. Building on valuable purchase data, contextually relevant ads will be expanded into the store, according to analyst body Insider Intelligence. Pricer’s digital signage solution integrates electronic shelf labels with digital signage to improve the shopper experience and increase sales by engaging with shoppers where it matters most, at the shelf edge. Pricer’s visually attractive digital signage solution plays a vital role in these new Retail Media Networks and the digitization of in-store communication, as retailers look to engage customers across their journey online and offline and at the same time increase their revenues.
Pricer will also be showcasing Pricer Plaza, which is the foundation of Pricer’s solution, a cloud-based management system infrastructure to which services such as digital signage or computer vision can be connected based on Software as a Service (SaaS) business models. Pricer Plaza enables sophisticated management of in-store infrastructure and services for individual departments and stores up to complete chains.
Peter Ward, Country Manager, UK & Ireland at Pricer, commented: “Shoppers’ needs have evolved to become increasingly digital-first. They want engaging, immersive experiences delivered digitally at the shelf-edge to enhance their in-store buying journeys. Electronic shelf labels do this and for the retailers or store owners they improve operational efficiency, helping retailers digitize critical store processes, delivering more rewarding experiences for employees, as well as supporting them in reaching their sustainability targets. We are excited to showcase at the Retail Technology Show the next generation of the industry’s fastest and most reliable ESL solutions that can digitally empower the store and our integrated Digital Signage solution”.
To book an appointment to speak to one of Pricer’s experts on stand 6E18 or to find out more about how Pricer’s solutions can deliver game-changing in-store capabilities, visit pricer.com.
For further information, please contact:
Peter Ward, Country Manager UK & Ireland
Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit www.pricer.com.