Exhibitor News

“Teaming up with Board is a key step in aligning our planning processes with our long-term growth objectives,” said Michael Harper, Vice President, Supply Chain Planning at Rocky Brands, Inc. “Their platform gives us real-time insights, smarter forecasting, and one aligned view across our business—all helping us stay ahead in a fast-moving market.”

“Rocky Brands is building the kind of planning discipline that drives long-term success,” said John Loparco, Chief Customer Officer at Board. “By integrating finance, operations, and supply chain on a single platform, and pairing external and internal indicators through Board Foresight and Signals, they’re improving forecast accuracy, optimizing inventory, and making faster, smarter decisions. We’re proud to support their team with the tools to better align resources, stay ahead of demand shifts, and drive growth, even in a complex market.”

Quisitive, Board’s long-term implementation partner, is leading the project with Rocky Brands. Quisitive has a strong and established partnership with Board and will provide end-to-end implementation services from integration of systems to staff training.

The partnership with Board marks a significant milestone in Rocky Brands’ ongoing efforts to enhance its operations and reinforce its position as a leader in the outdoor, work, western, and public service footwear markets.

About Rocky Brands, Inc.
Rocky Brands, Inc. is a leading designer, manufacturer, and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names. Brands in the portfolio include Rocky®, Georgia Boot®, Durango®, Lehigh®, The Original Muck Boot Company®, XTRATUF®, and Ranger®. More information can be found at www.RockyBrands.com.