Exhibitor News

Sitoo, the cloud-native Unified Commerce Platform anchored by POS for global retail fashion and lifestyle retailers, has once again been recognized by Gartner in the 2025 Market Guide for Unified Commerce Platforms Anchored by AI-Enabled POS for Tier 2 Retailers.

Sitoo, who continues to reshape the role of the physical store and help retailers around the world create shopping experiences that are fluid, flowing, scalable, and smart, has been named as a Representative Vendor in the 2025 Market Guide for Unified Commerce Platforms Anchored by AI-Enabled POS for Tier 2 Retailers.

AI, agility, and composability are shaping the next era of retail

The 2025 Market Guide explores how the unified commerce landscape is undergoing rapid transformation and AI is becoming the cornerstone of next-generation POS systems, driving associate enablement, personalized customer interactions, and operational excellence through predictive capabilities and more.

The 2025 Market Guide states: “The platforms facilitate seamless, personalized, and touchless shopping journeys, which are crucial for meeting evolving customer expectations and differentiating brands in competitive landscapes.

“They empower store associates with mobile-centric tools and consolidated user interfaces, sometimes referred to as “superapps,” that streamline tasks and provide a “single pane of glass” for real-time data and insights across channels, thereby enhancing productivity and the customer experience.

“Key outcomes include increased sales growth through unified data models, accelerated POS implementation, and improved data quality by maintaining a single source of truth for sales, product, and customer information.”

The research also underlines a major architectural shift - from POS as a single central system to one of several modular, extensible nodes within a composable ecosystem. Cloud-native and mobile-first platforms built on MACH principles (Microservices, API-first, Cloud-native, Headless) now enable retailers to innovate faster, scale smarter, and deliver truly unified experiences across every touchpoint.

Furthermore, as per the Market Guide, Gartner advises retailers to view POS upgrades as a strategic opportunity to modernize store infrastructure - building in AI capabilities that enhance agility, intelligence, and the in-store experience.

According to Gartner, the reasons for initiating change include the high cost of current solutions, slow speed to market for innovation, and limitations in scale.

Many of these challenges are being addressed through the adoption of MACH architecture (Microservices, API-first, Cloud-native, Headless). Yet, despite the proven advantages, many retailers still underestimate the value of a composable approach - often believing that transitioning to modern architecture is costly or time-consuming.

In reality, this shift represents a strategic opportunity to modernize, accelerate innovation, and future-proof retail operations.

As a certified member of the MACH Alliance, we believe that Sitoo stands apart from many other recognized vendors, demonstrating a verified commitment to openness, interoperability, and genuine composable technology built for the next generation of retail.

The report also states these solutions address the challenge of disparate systems by providing a centralized platform built on open architecture, which allows for real-time or near-real-time integration with various existing systems (like ERP, CRM, OMS) through bidirectional APIs and webhooks.

In addition, the 2025 Market Guide highlights the importance of choosing cloud-native POS solutions with proven resilience, robust data security, and reliable disaster recovery to ensure business continuity in a fast-changing retail landscape.

Jens Levin, co-founder and CEO of Sitoo, said: “For us, being recognized again by Gartner is a powerful validation of our vision and the incredible work of our team and customers. Retail is evolving faster than ever - and we believe the future belongs to retailers who embrace flexibility, intelligence, and innovation.