A leading high street family fashion retailer with $1 billion+ turnover engaged Sparkbox to improve margin by optimising markdown and promotion pricing. In a proof of concept trial, we reduced discounts and improved margin while maintaining sales volume. We demonstrated a multi million dollar benefits case and ROI in excess of 10x. Our client has been using Sparkbox for more than 2 years and we are working with them to implement our demand forecasts in other areas of the business.