Why Software Companies Thrive When They Focus on Software — And the True Value of the Right Hardware Partner

In today’s retail and hospitality landscape, software companies are under more pressure than ever: innovate faster, deploy smoother, integrate widely, and support customers who expect fully connected, frictionless experiences. In this environment, the smartest software businesses share one thing in common — they focus relentlessly on what they do best.

Software.

Not warehousing. Not logistics. Not repairs. Not global supply chains. And certainly not the endless cycle of evaluating commodity hardware.

The Hardware Market Has Shifted — The Real Differentiator Isn’t the Device

The truth is undeniable: hardware has become more uniform. Screens look similar. Processors are comparable. Price points sit in the same band. Functionality differences are incremental rather than transformative.

Just like smartphones, the gap between one terminal and another is narrowing every year. For software companies, this means the real value of hardware is no longer in the box — it’s in the partnership behind the box.

What Software Companies Actually Need

A high-performing software business needs more than a shipment of tills or kiosks. It needs:

• A partner who understands scale and can match it

• A partner who understands their business culture and customer expectations

• A partner who proactively supports product evolution

• A partner who sees the long-term commercial vision

• A partner who can advise, guide, and occasionally say, “You don’t need the expensive model — this one will serve you better”

This is the difference between a hardware supplier and a true ecosystem partner.

The Right Partner Helps You Stay Focused on Growth

When a software company gets dragged into hardware procurement, stockholding, repairs, and manufacturer negotiations, it loses focus. The roadmap slows down, innovation stalls, and internal resources become stretched.

A strategic hardware partner removes these burdens entirely:

• They manage supply chains

• They hold stock so you don’t have to

• They forecast with you as you grow

• They support devices in the field

• They advise on new form factors before you need them

• They bring new payment partnerships into your world

• They provide stability, not just shipments

This is where GetPos positions itself.

The GetPos Approach: More Than Hardware, More Than Transactions

GetPos was built on the understanding that software companies succeed when they can give their full attention to innovation. Our role is to enable that freedom.

We treat hardware as a platform — not a commodity. We provide:

• Experience across retail, hospitality, payments, and automation

• Guidance on device selection, use cases, and future-proofing

• Flexible, scalable, channel-focused supply and support

• A genuine understanding of what partners care about: reliability, availability, and trust

• A relationship built on transparency, knowledge-sharing, and alignment

We don’t want to simply sell boxes. We want to help our partners avoid bad choices, reduce costs, and build the kind of stable foundation that accelerates their software adoption.

The Partnership Mindset: The Difference Between Good and Exceptional

A hardware partner should:

• Challenge you when needed

• Protect you from unnecessary spend

• Help you differentiate your offering in a crowded market

• Bring new opportunities, not just shipments

• Offer strategic value, not just transactional value

This is the future of successful hardware–software collaboration. Not vendors. Not order-takers. But partners who understand:

• Your ethics

• Your culture

• Your customers

• And the direction your software needs to scale

The Future Belongs to Connected Ecosystems

As the industry moves further toward automation, embedded payments, multi-application devices, and flexible in-store technologies, the most successful software companies will be those backed by thoughtful, strategic hardware partnerships.

At GetPos, our mission is simple: support our partners in becoming faster, stronger, more efficient, and more competitive — not through hardware alone, but through experience, insight, and alignment.

Because when software companies focus on software, and hardware partners focus on enabling them, everyone wins — especially the merchants who rely on us both.