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Why agentic AI is the new must-have for ecommerce | Drapers
Ecommerce is under pressure from economic uncertainty, changing consumer demand, and fragmented CRM and inventory systems that hinder personalisation. To address these issues, agentic AI has emerged as a game-changing solution. Unlike basic algorithms, it operates autonomously on behalf of users, integrating seamlessly across platforms to optimise inventory, pricing, and fulfilment in real time.
Adoption trends reveal a clear priority: while 83% of UK retailers aim to scale AI by 2026 and 52% already use generative AI, only 10% have fully implemented it across their operations. However, those who do see impressive results. For example, a leading UK digital marketplace combined its storefront and fulfilment data, achieving a 50% year-on-year revenue increase and a 10% reduction in customer complaints. This shows how integrating AI can directly boost engagement and profitability. Read the full article here.