Exhibitor News

Retailers are also losing valuable customer loyalty opportunities, ownership of customer data, and control over the customer relationship when payments are handled entirely by third-party providers.

“The retailers that are performing strongly right now aren’t just optimising their stores,” said La Cumbre. “They’re rethinking the transaction itself and turning every payment into an opportunity to strengthen loyalty and customer engagement.”

Zyntrix has developed a platform designed to bring payments, loyalty and identity verification together within a retailer’s own ecosystem. By integrating these elements under the retailer’s brand, the platform aims to help businesses reduce payment costs while capturing richer customer insights and building stronger long-term relationships.

The company will continue these conversations at the upcoming Retail Technology Show in London, where the Zyntrix team will demonstrate how retailers can transform everyday transactions into powerful growth drivers.