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09 Apr 2026
Customer Promise
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An order is a promise made, make sure you keep every one
Precision builds trust
Make ambitious delivery promises to your customers, knowing that you can keep them. Show delivery promises on category and product pages as well as checkout and keep these accurate to the second to build and maintain customer trust.
Conversion rates rise when shoppers see a variety of fulfilment options and precise delivery dates on both the product page and at checkout. Conversely, and particularly in competitive or time-critical markets, vague, absent or unimpressive delivery options will cause customer to bounce, potentially to a competitor.
Averages are average
In complex networks with distribution centres, national and regional hubs and local branches, calculations based on static historical data are rarely accurate or compelling enough. The best promises reflect real inventory levels at each node and use up-to-date schedule and capacity information to make commitments that convert.
Poor communication erodes trust
Once the order is placed, keeping the customer informed maintains trust, particularly if there’s a delay. Centralizing all order information enables proactive monitoring to minimize delays and provides the transparency which significantly reduces WISMO inquiries.
How it works