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13 Mar 2026
Pricer SmartTAG Color (STC)
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The Pricer SmartTAG Color is a powerful electronic shelf label (ESL) system designed for smarter retail operations. It combines 4-color high-quality displays with instant LED alerts for real-time store execution, interference-free updates, and an unbeatable 10-year battery life, even with frequent use. This platform boosts operational efficiency, enables real-time responsiveness for staff, and offers significant ROI by reducing hidden maintenance costs and supporting future growth and sustainability in retail.
Instant LED alerts – Actionable in real time
Speed matters. In dynamic retail operations, shelf-edge signals must trigger action within seconds - not minutes. Our optimized and infrared-based system enables LED alerts to fire instantly (within 3-4 sec.), making them truly actionable for replenishment, click-and-collect, and more. Anything slower simply doesn’t do the job.
High-speed bulk updates – Always up-to-date, never queued
Unlike systems that rely on crowded radio bands and queued scheduling, our ESLs update instantly - even at scale. Thanks to clear, interference-free Optical Infrared (IR) transmission, stores can push large updates on demand without disrupting other processes.
Decade-long battery life – Performance without hidden costs
Our ESLs deliver up to 10 years of battery life, even under heavy daily use. That’s not marketing spin - it’s a result of efficient Optical Infrared (IR) communication that targets each label with precision and minimal energy loss.
Our platform checks all the boxes for modern ESL deployments, delivering the full range of essential capabilities:
- 4-color high-quality display – vibrant visuals for branding, promotions, and clear pricing
- Common industry sizes – available in 1.6″, 2.2″, 2.6″, 2.9″, 4.2″, 4.3″, 5.8″, and 7.5″ for seamless fit for all shelf types and planograms
- Geolocation – supports in-store navigation and task management
- Multipage content – present multiple data layers (price, promo, stock, etc.) on a single label
- Robust closed-front design – built to last in demanding retail environments
- Housing color options – match your brand or shelf architecture
- Sustainability – energy-efficient design, recyclable components
- Security – secure end-to-end encrypted transmission to prevent tampering or spoofing
- NFC – for interactive use cases (customer engagement, store operations)