Exhibitor Videos

Hosted by Daniel McIntyre (Sr. Product Marketing Manager) with Vincent Bernard (Director of R&D) and Olivier Tatou (Sr. Product Manager), this masterclass explores the emerging concept of Agentic Commerce—a new way to deliver intelligent, action-driven shopping experiences.

Agentic Commerce goes beyond traditional search or generative AI. It combines intent understanding, reasoning, and action to replicate the guidance of a skilled in-store sales associate. Instead of simply returning results, agentic systems help shoppers clarify their intent, explore options, and move confidently toward a purchase.

In this session, the team explains the core principles behind agentic commerce and demonstrates how it works in practice. You’ll see conversational product discovery that adapts layouts and results based on shopper intent, as well as an Agentic Merchandising Copilot that allows merchandisers to create and preview rules using natural language.

The masterclass also covers the practical steps required to implement agentic systems at scale—from preparing product data and structuring catalogs to setting permissions, ensuring observability, and aligning merchandising teams.

Whether you're building next-generation ecommerce experiences or exploring AI-driven merchandising, this session provides a practical roadmap for moving beyond simple AI demos into reliable, revenue-driving agentic experiences.