Find out how Decathlon UK, who is operating in an inflationary and competitive environment, rose to the challenge of implementing a pricing strategy based on the price sensitivity of their consumers. Explore with us the implications of this consumer-centric approach, supported by the presence of electronic labels in-store, and the lessons learned during the roll-out. We take you on a journey of pricing transformation, highlighting the importance of team buy-in and performance measurement in delivering real results.