For 15 years, Pennies has been transforming the way we give — proving that when millions of people come together to donate just a few pennies at a time, the impact is extraordinary.
From our very first micro-donation in 2010 to more than 300 million today, this video celebrates the movement that retailers, technology partners, charities, ambassadors and donors have built together.
Every half a second, someone chooses to say 'Yes' to donating with Pennies — helping raise £75 million for over 1,100 charities across the UK, Ireland and beyond. These pennies have powered life-changing work: supporting children’s hospitals, mental health services, foodbanks, hospices and many more.
Featuring real voices from our partners and charity beneficiaries, this film reflects on 15 remarkable years of generosity — and looks ahead to an inspiring future of micro-giving.
Thank you for making every penny count. Here’s to the next 15 years!
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