The Pennies Foundation

Stand: Z55
Customer Experience & Retention E-commerce & Omnichannel Media, Research, Consulting & Charities Retail Operations
Cover image - The Pennies Foundation
Register today to join us at the Retail Technology Show 2026.

Visit us on Stand Z55 and join us for our Panel Discussion on Wednesday 22nd April from 13:55-14:25 on the Spark Stage - Small Change, Big Loyalty: How Digital Micro-Donations Can Power Better Customer Engagement featuring Alison Hutchinson CBE, CEO at Pennies, Sarah Ashby, Interim CEO & COO at Mamas & Papas Ltd, Sophie Rycroft, Group ESG, Sourcing & Quality Director at Debenhams Group and Richard Lewis, Group Chief Executive at RedCat Hospitality.

___________________________________________________________________________________________

Pennies is an award-winning charity, and the trusted leader in micro-donations. We have worked with more than 200 brands over the last 15+ years to raise more than £76 million for over 1,121 charities.

In an increasingly cashless society, where people still prefer to give little and often, Pennies is ensuring the public still has ways to donate the small amounts that are so vital for charities.

We partner with merchants and payments providers to enable micro-donation opportunities at checkout, helping create huge impact for charities in need. We give customers paying by card or digitally a quick, affordable and private way to add a small donation to their purchase – in-store, online and in-app.

Our vision is one day, wherever and whenever people pay by card or digitally, they’ll be given the opportunity to donate a few pence to charity. Making giving simple, every day.

Because #microdonationsmatter.

Address

1st Floor
64 London Wall
London
EC2M 5TP
United Kingdom

Video

Defining A Micro-Donation Movement | 15 Years of Pennies
For 15 years, Pennies has been transforming the way we give — proving that when millions of people come together to donate just a few pennies at a time, the impact is extraordinary.
1 Results
    Loading

    Contact Exhibitor