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Amine Mekouar
Vice President Data & AI
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Aroma Zone
Amine Mekouar is a data, analytics, and AI leader with deep experience supporting high-growth, consumer-driven companies. He began his career at Groupon, a fast-scaling and highly data-driven organization, where he built a strong foundation in analytics within a rapid-growth environment.
He then joined LVMH, within Moët Hennessy, where he built and led the Data Analytics, Data Science. In this role, he developed advanced analytics and AI capabilities, embedding data-driven and AI-powered decision-making across the organization to support strategic and operational performance.
Today, Amine is at Aroma-Zone, where he leads data and AI initiatives to support the company’s continued growth, scalability, and innovation.