Cathy McCabe is the CEO and Co-Founder of Proximity, a pioneering retail technology company transforming clienteling, assisted selling, and omnichannel retail. With a career spanning senior leadership roles at Burberry, Jaeger, and Arcadia, she has been at the forefront of digital transformation, driving growth and innovation for global brands. 

Under her leadership, Proximity has grown into a multi-million-pound business, partnering with brands like Graff, Mikimoto, Helzberg Diamonds, Max Mara, Joseph and Paul Smith.The company’s Retail Super App delivers rapid, cost-effective solutions that enhance customer engagement and operational efficiency. 

A recognized thought leader, Cathy has been named on ComputerWeekly.com’s longlist of the Most Influential Women in UK Tech for six consecutive years and is also recognised by Rethink Retail as a Top Retail Expert.  She is passionate about innovation, inclusivity, and creating technology that delivers real impact for retailers worldwide.