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Dan Chasle

Dan Chasle

Chief Data Officer , New Look

Daniel Chasle is a strategic Data and Analytics leader with two decades of experience driving transformative solutions across the retail, hospitality, and consumer goods sectors. Having operated at the CXO level within the UK’s largest organizations, Daniel specializes in data-led transformations that unlock sustainable growth, operational efficiency, and customer value.

As the Interim Chief Data Officer for New Look, a leading UK fashion retailer, Daniel has mobilised a comprehensive data strategy delivering enhanced decision-making and operational efficiencies across an intelligent end-to-end value chain.

Previous roles include Co-Interim Chief Data Officer at a major health, beauty, and pharmacy retailer, where he helped establish a centralised Data Office, and Interim Chief Data Officer for the UK’s largest digital retailer, where he initiated the data-led transformation roadmap, delivering a modern Azure data platform and transforming the data operating model.

Daniel also led multi-region teams across Europe, directing delivering cloud data platforms for a large grocery retailer—supporting personalisation, analytics, and a loyalty scheme re-launch that re-engaged 3million+ customers.

A passionate advocate for data-led transformation, Daniel helps organisations embed data and AI at the heart of their strategy—driving large-scale change and unlocking value.

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