Farid Mohsen has nearly 20 years of retail technology, data, and consultancy experience. Farid has worked with retailers on expansion strategies, customer analysis and experience, and with improving performance through optimised inventory. Prior to his current role, he spent several years at market analysis consultancy CACI, and is now leading growth for Invent.ai in the UK and Ireland. In 2024 Invent.ai won 'Best BI & Analytics Platform' and the Vendors in Partnership Awards.