George is the founder and CEO of The Sole Supplier – a shopping platform and marketplace connecting sneakerheads with hard to find products. Through the use of innovative tech, engaging content and strategic partnerships, The Sole Supplier drives over £50million in annual revenue to global brands like Nike, adidas and ASOS. Over the past decade, George has bootstrapped the company from a bedroom blog to a UK powerhouse, driven by an amazing team of 30 at their Shoreditch hub.