Jag joined ASOS in 2012 and is responsible for leading Europe & Rest of World operations. Previously, Jag was SVP Operations, where she led strategic streamlining initiatives, overseeing programme management and communicating cross-functional objectives to multiple departments.
 
Jag has also held a number of leadership roles at ASOS, starting as a Head of Merchandising in Womenswear for both own brands and partner brands. Before ASOS, Jag was a Merchandiser for Topshop, where she started her career.