James is an independent ecommerce strategy and replatforming consultant with more than 20 years’ experience working with B2C and B2B brands including FatFace, Victoria Beckham, Dr. Barbara Sturm, Lily's Kitchen, House of Fraser, Mars, Samsung, The Wine Society, RHS and RSPB. He helps organisations deliver ecommerce growth based on realistic plans and budgets. 

James is also cofounder and host of the popular Inside Commerce podcast, a weekly podcast providing practical advice and guidance for ecommerce strategy, technology selection, replatforming projects and running & managing an ecommerce business.