María is a passionate advocate for innovation in retail, with a deep interest in solving complex problems while fostering meaningful partnerships. In her role as Europe Regional Director at Orquest - Retail Smart Planning, she works closely with international industry leaders, helping them navigate global challenges related to operational efficiency. Specializing in how AI can transform the industry, María focuses on meeting evolving employee needs and improving customer satisfaction—especially in complex legal environments. As co-host of the RETALES Podcast, she leads interviews with senior retail executives, amplifying the voices of those driving change in the retail space. Having lived in 12 countries and her experience in the technology space, María has collaborated with diverse teams across multiple continents, delivering impactful business solutions through people-centric strategies. She is driven by the belief that business growth should always go hand in hand with creating value for both employees and customers.