Martin Ward is the Head of Software at Toshiba Global Commerce Solutions, where he drives innovative strategies and solutions in retail technology. Beginning his career in retail at both store and head office levels, Martin played a pivotal role as a technology leader on large-scale retail projects, including the world’s first item-level RFID clothing project. With nearly 20 years of experience, he transitioned into retail consulting, working with hundreds of clients to deliver multimillion-pound projects that enhanced business operations and improved customer experiences. Today, Martin collaborates with some of the UK’s biggest retail names, helping them remain at the forefront of retail technology.