Poppie is driven by a passion for people, innovation, creativity and technology and has spent the majority of her career supporting and championing the retail sector. Prior to joining the Retail Trust, Poppie spent over ten years concepting, delivering and growing events and industry initiatives. Poppie is an ardent believer in Einstein’s definition that insanity is doing the same thing and expecting different results. Her current focus is developing a data product to prove a return on colleague happiness. Helping retailers to better plan their wellbeing strategies and understand their impact.