With over 15 years’ experience and a successful track record of delivery with many leading retail names, including Paperchase, Reiss, Oddbins, Warehouse and Oasis, Richard’s current role as Head of IT at Crew Clothing Company has seen him transform their in-store shopping experience through integrating fully mobile sales solutions across all their stores. In 2023 Crew moved to a fully omnichannel or "phygital" customer experience, integrating the tablet solution to the website so stock displayed online better matches inventory.