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Selina Butterfield-Mashoofi

Selina Butterfield-Mashoofi

Chief Finance, Technology & Property Officer , OurCoop

Selina is Chief Finance, Technology and Property Officer at OurCoop; a £1.6 Bn Sales business created from the recent merger of Central Co-op, Midcounties Co-op and Chelmsford Co-op. The business has 13,000 colleagues, 1 million active members and over 1,000 sites spanning food, travel, early years, funeral, utilities and investment property. She is an ACA fellow with a 15+ year Retail career and was previously the Group Finance and Capability Director at Very. She has held roles at Burberry, Amazon and fractional Board roles across start-up disruptors. Selina is an advocate for inclusion, community and development. She has been included in WiHTL DiR’s Women to Watch Index and a finalist for GENCFO Most Influential Female.

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