Speakers

Shazmeen is a globally experienced retail leader with over 20 years in merchandising and buying across some of the world’s most recognisable multi-billion-dollar brands. With a sharp strategic mindset and deep omni-channel expertise, she has built a track record of driving business growth, delivering commercial transformation, and leading high-performing teams in dynamic retail environments.

Currently Brands Director at ASOS, Shazmeen leads 3rd party brands across categories including womenswear, menswear, footwear, lingerie, swim, and accessories. She manages a portfolio of over 350 global brands and oversees a team of 250 buyers and merchandisers, driving 40% of ASOS’ global business across the UK, Europe, the US, and beyond. Shazmeen also leads ASOS flexible fulfilment channels which compromises of ASOS partner fulfilment and ASOS fulfilment services.

Her previous roles include senior leadership positions including VP of womenswear ready to wear at Macy’s, VP of buying & merchandising at American Eagle Outfitters and Director at Gap Inc. where she led large-scale buying and merchandising teams across women’s apparel, private brands, and global partnerships.