Sofie Wikander
Sofie Wikander is the Head of Sustainability at Pricer, where they lead the company’s strategic journey toward 2030. With 20+ years of experience spanning diverse industries—from mining to telecom- Sofie specializes in bridging the gap between high-level sustainability ambitions and concrete business integration.
In her current work at Pricer Sofie focuses on circular design, supply chain ethics, and empowering customers to achieve their own green transitions through smarter technology. A firm believer that sustainability is a prerequisite for long-term commercial success, Sofie leverages their extensive background in cross-functional leadership to facilitate and moderate insightful, action-oriented discussions on how to use technology to drive sustainability.
Sessions
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Pricer - The Intelligent Shelf: Turning Sustainability into Profit22-Apr-2026Spotlight Stage