Stuart Trevor, the founder of All Saints, sets out to build the world’s most sustainable brand.

 

Asked many times about building another All Saints;

‘There are far too many clothes in the world already, the last thing the world needs is another clothing brand – what about a clothing brand that doesn’t produce any clothes?’

 

STUART TREVOR, an amazing range of clothes created from recycled clothing or dead stock fabric. 

 

Our mission is to create exciting products from others waste, to make it easier and more fun to buy sustainable fashion, to wear non destructive clothing 

 

Eco anxiety is higher than ever before, people are starting to realise that the world cannot afford to carry on with this conspicuous consumption they’ve been brainwashed into believing makes them happy. It doesn’t and it has made many people realise that they are addicted to something that’s killing the planet for future generations.

 

Yet people still want the dopamine hit and will always want to treat themselves and their loved ones.

By producing amazing exciting products from existing clothing we can make a difference in the world and satisfy that desire whilst alleviating any negative environmental impact.

 

‘Reworked, rebranded, cut up, distressed, and reimagined with care – patched, printed, hand painted, sprayed, washed and embroidered, often with “less is more” in mind.’

 

There’s a huge supply of vintage clothing ready to be given new life, millions of metres of “dead stock” fabric either lying around in fabric mills or ending up in landfill.

‘We turn this ‘dead stock’ into ‘living stock’. 

 

Every 7 minutes a pile of clothes the height of Mount Everest goes into landfill - Fast Fashion is killing the planet and now is the time to act

 

We cannot carry on with this

 

Fast fashion corporations have created a desire for “more, more, more!” 

 

Spending ££ billions on advertising and marketing a fever for conspicuous consumption that’s brainwashed several generations all over the planet - the world cannot afford Fast Fashion.

 

When my daughter saw this statistic a few years ago she said that can’t be true Dad, otherwise no kid on earth would carry on buying from these huge corporations - when she realised it’s a fact she asked me what are we gonna do about it? 

“We’re gonna create a clothing brand that doesn’t produce any clothing!”

 

I learn more and more about the huge impact that humans are having on the environment and last week someone sent me this poignant quote from many years ago;

 

“We haven’t inherited this earth from our parents, we’ve borrowed it from our children” Chief Seattle

 

Stuart Trevor started his career as a fashion design student in 1985, aged 19 won the Smirnoff Fashion Awards at the Royal Albert Hall and became the first ever designer and buyer for REISS. 

 

Aged 28 he founded All Saints. Many of the clothes that feature each week in the top 10 bestseller list of the high street brand today were designed by Trevor over 20 years ago.

 

‘All Saints was my baby, I created that look from scratch, all inspired by my teenage years. That best selling biker jacket started out as a vintage find, the ramskull was my first logo design, a cross between my love of animals, pirates and punk rock and it took over the world!’

 

‘Inspired by a childhood obsession with Bowie, Kate Bush & Adam Ant, customising hand me down clothes gifted from my mother’s church friends. I learned to sew at 9 years old in Dundee, my ambition from very early days was to create the world’s greatest rock n roll brand. I’m still on that mission and I’m determined to make it happen’ 

 

‘Now I want to create something that brings the same joy, even more pleasure to people whilst doing what’s right for our planet’

Trevor started customising vintage finds, then began creating small quantities of reworked outerwear in limited edition from a small factory in East London. 

 

‘People want to have more fun, rediscover the magic of fashion, buy clothes that will last, that have the smallest possible environmental impact. We make this possible.’

 

The first STUART TREVOR collection was shown at an exclusive launch party during London Fashion Week on 15 September 2023. It was a huge success with over 750 people from all across the world turning up, hanging out and sharing their favourite thoughts about sustainability, music, art, fashion, design and culture. 

 

We’re mentoring the youth of today with a similar passion for the future of fashion - we’re not going to change our love of fashion and design, we’re determined to change how we affect the planet by creating a better world.

 

It doesn’t get much more sustainable than this!