Tech Talks Agenda 2026

Attendees will learn:

• Why your products may be invisible to agents: How fragmented product data, legacy feeds, and zero visibility into agent logic leave retailers undiscoverable (and what to do about it).
• Why the shortcut is the trap: How the complexity of integrating across multiple agent protocols is pushing retailers toward platform dependency, and why that's a dangerous move.
• Why your fraud tools weren't built for this: How legitimate agents and malicious bots look identical to current fraud systems, who carries the liability when things go wrong, and why agents sharing less data leaves retailers exposed.

This session is for retail leaders who want to engage with agentic commerce early, while standards are still taking shape, without locking into early assumptions that may not hold.

Three session takeaways:

• Whoever captures the purchase intent owns the customer: The architecture of agentic commerce is being built around intent capture. This strategic decision needs to be made before transaction volume makes it irreversible.
• The easy integration is the dangerous one: Some platforms are making it very easy to plug into their systems. But in doing so, you’re committing yourself before it’s clear what the final ecosystem will look like. Retailers who resist this shortcut will keep their options open for longer. 
• Payment data is a key relationship asset: In an agent-mediated world, much of what you know about your customer begins to disappear. Payment data is one of the few signals that stays with you.