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Adyen - Agentic commerce on your terms: Preparing for AI-driven shopping without losing control
As agents play an increasingly active role in the buyer journey, retailers must decide how to engage without surrendering control.
In this session, Adyen UK MD, Nicole Olbe, will break down what the agentic shift means for retailers across EMEA and how they can prepare with confidence.
Attendees will learn:
- How to protect your customer relationship: Practical ways to retain ownership of customer relationships, data, and brand influence, even when transactions take place in chat interfaces.
- How to close the fraud and liability gap: Why traditional fraud tools fail in machine-driven transactions, and how retailers can distinguish between legitimate agents and malicious automation.
- How to build a flexible infrastructure for an unsettled ecosystem: How to avoid a bespoke integration for every new AI platform with an infrastructure that works across emerging protocols.
This session is designed for retail leaders who want to participate in agentic commerce early, while the EMEA landscape is still taking shape, without locking into assumptions that may become irrelevant over the next 6 to 12 months.
Sponsored by:
